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H&M makes a splash with KYLIE MINOGUE in a new beachwear line

The perfect match, H&M�s key theme for summer is Australia: a laidback sporty beach lifestyle and glam is the big-hitter trend. So who better to personify this fabulous �relaxed meets disco� hybrid than the Melbourne-born princess of pop, Kylie Minogue. Kylie has been the inspiration behind H&M�s limited beachwear line that comes to all H&M stores that sell womenswear in mid May. Kylie is also the face of the upcoming beachwear campaign.

'You only have to look at Kylie�s fantastic personal style to see how stylish she is, and she is such a sweet person. She was very enthusiastic in communicating what she personally likes to wear on the beach and showed us visual references like her own favourite 60s vintage bathing suit, which inspired the halter neck costume,' reveals H&M�s head of design Margareta van den Bosch.

This concise beachwear line perfectly mirrors Kylie�s relaxed fun-loving demeanour as well as her show-stopping stage persona in a line that melds simple throw-on casual with glistening glamour. Think shimmering silver bikinis, vibrant water-inspired aqua blue and green swirl-print towels, bags and pareos as well as slip-on smock tops and billowy peasant skirts.

In homage to beach living the beachwear line is built around a swirling water-inspired aqua blue and green print, which appears on fluffy towels, crisp cotton-voile smock tops, the retro-cute halter neck bikini and costume as well as on a silk head scarf that doubles as a belt and a high-tech nylon beach bag that folds down into a natty silver wallet-shape.

The Kylie beachwear line is a limited edition that contains fifteen styles. H&M customers however, will not be left wanting when it comes to poolside attire. H&M´s main beachwear range pushes all the right trend buttons in a look that smacks of glam beach-life, where glinting silver and gold metallic play off graphic black and white animal prints, while sizzling hot hues of yellow, red and pink reflect the surfing influences.

10 percent of the money spent on the 'H&M loves Kylie' line will be donated to WaterAid. The international charity WaterAid is dedicated to the provision of safe domestic water, sanitation and hygiene education to the world�s poorest people.

SISLEY FALL/WINTER 2007/2008 WOMEN�S COLLECTIONS TRENDS

Wall Street. A tough NYC look is created by a hard-hitting smoky black wardrobe, with a sophisticated sex appeal. A selection of contrasts offer various options: Short and boxy trench coats or long, sleek and elegant ones with fur collars. Trousers are either wide with many darts or tapering and very slim. Sweaters are either wide one piece garments or figure-hugging with parts in quilted nylon. Shiny minis or Bermuda shorts in cool wool.

Top Gun. For the determined woman there is a provocative rethink of the tracksuit and the aviator jacket. Slim-fit down-filled jackets and jogging shorts, form-fitting jeans with striped sweaters. Knits are romantic and relaxed, and shirts are arabesqued and shiny like a fuselage. The main colours are air force blue denim and khaki.

Gosford Park. A soft and feminine look for the country. Faux fur or hand knitted boleros, frock coat jackets in waterproof cotton or wool worn with long trousers or shorts. The colours of a rainy English countryside are brightened by flashes of violet and rosewood shades.

Herringbone, velvet, Prince of Wales, moleskin, leather and faux fur are softened with floral patterns from the Art-Nouveau of the 1930s. Breakfast at Tiffany�s. A sophisticated section worthy of the Holly Golightly/Audrey Hepburn icon. The theme�s key looks are the evening and cocktail dresses in black and cream. Either a slim-fit version in textured fabric or a fuller dress in organza with random sunray pleats coated in gold. Naturally there is daywear too. Short, boxy sixties style coats above the knee, ultra-lightweight and sheer �veiled� knitwear and black trousers to be worn with faux mink jackets cinched at the waist by flashy belts in passion red.