Justin Timberlake has shown his William Rast collection at New York Fashion Week

The singer-turned-fashion-designer displayed his Autumn/Winter 09 range to a celebrity-filled audience yesterday (17.02.09), during the fourth day of the prestigious fashion event.

Justin – who started the label back in 2006 with his friend Trace Ayala and designer Johan Lindeberg – was supported by his girlfriend Jessica Biel, his mother Lyn Harless and his former ‘N Sync bandmate JC Chasez, who cheered the 28-year-old from the front row as he strutted down the runway with his design team.

William Rast - which is famed for its edgy denim styles with the exclusive ‘V’ stitched onto the back pockets – aims to give their charming Southern style an urban twist.

Both the menswear and womenswear collections featured dark, charcoal grey, black and smoky shades, with a limited use of colour throughout.

The menswear included sharp single and double breasted blazers paired with slim, straight legged jeans, while the women’s range attempted a casual-chic effect by mixing acid washed jeans, glitzy skirts and shoulder-padded shirts.

The event – the first time the label has been shown at the official venue – proved extremely popular, with many celebrities shunning the Marc Jacobs show in favour of that GQ magazine has dubbed America’s most stylish man.

Justin revealed he finds it hard to understand why he has been dubbed a style guru, adding his own fashion icon is British supermodel Kate Moss.

He said: “She looks good in anything. She would look good in one of your T-shirts, in her T-shirt, in a man’s suit, in a huge gown. She even makes nude look stylish. That, to me, is a style icon.”